International Concierge and Lifestyle Management Network

iclmnet

The International Concierge & Lifestyle Management Network

5 Tips about your website that you need to know

September 06, 2017 10:22 AM | Katharine Giovanni (Administrator)


What many of you don't know is that I have quietly been designing and maintaining our numerous websites for years now. I taught myself website design years ago because we didn't have enough money to hire someone to do it for us. Since there was so little information on it back then, believe it or not  my only resource to learn how to do a website was to read the Microsoft word "help" file. Took a few weeks, but our website finally went up around 1995. 

Needless to say, I've learned a few things since those early days. Here are a few tips that have worked well for me over the years...

Keep your website up-to-date.

If visitors notice that your content isn’t up-to-date, then you lose credibility and quite possibly a valuable client! You should visit your website every week and add copy, articles, images and the like. I also suggest you remove any information that might be obsolete.  At the very least please make sure that your copyright date is in the current year and your blog has current articles in it.  

Click here to read more

What many of you don't know is that I have quietly been designing and maintaining our numerous websites for years now. I taught myself website design years ago because we didn't have enough money to hire someone to do it for us. Since there was so little information on it back then, believe it or not  my only resource to learn how to do a website was to read the Microsoft word "help" file. Took a few weeks, but our website finally went up around 1995. 

Needless to say, I've learned a few things since those early days. Here are a few tips that have worked well for me over the years...

Keep your website up-to-date.

If visitors notice that your content isn’t up-to-date, then you lose credibility and quite possibly a valuable client! You should visit your website every week and add copy, articles, images and the like. I also suggest you remove any information that might be obsolete.  

At the very least please make sure that your copyright date is in the current year and your blog has current articles in it.  

Give people a reason to come back

Don't just put up a website and then never edit it again. A website is a living and breathing thing that needs to change. This way they don't forget you.  

  • Perhaps add a calendar of special events around town
  • List shows/events you can get tickets to
  • Create a blog!
  • Add some articles or a resource directory with helpful links and information

Use the new technologies that come along and give clients a reason to come back and again and again.

Your ABOUT US page

One of my biggest pet peeves is the "about us" page. I can't tell you how many sites I have visited that only have two or three general sentences telling me about their company. 

When I hire someone, I always go to their site and read about them. I want to read about the business owners and find out how much experience they have. If there is a picture of the owner, even better!  If I see no information about the owner or the company, I often wonder what they are hiding and why.  Do I hire them? Not very often.

Address your client’s objections within the copy of your website

Some good ones include...
  • I don't have enough time.
  • I don't have enough money.
  • It won't work for me.
  • I don't believe you.
  • I don't need it.
Write a short paragraph addressing these concerns and any others you come up with. 

Tell me where you are located!

I understand that you want privacy. Trust me I get it. However, I can't tell you how many websites I have visited that don't have their location on it!  All I get is the company name, telephone number, an email address or contact us box and that's it!  If I do a Google search on a company in Raleigh NC for example, and I type in "Raleigh Concierge" ... if you don't have the words "Raleigh, NC" somewhere on your website, the search engines will not pull it up. So you'll lose a LOT of local business. At the very least put your city/state/country somewhere on your site.

Until next time!


Copyright 2017 by The Giowell Group. All Rights Reserved

Powered by Wild Apricot Membership Software