A reporter has left you a voice mail ... what do you do?
Answer the message immediately. In fact, you should answer it within the hour or sooner. Reporters always have a deadline they have to meet and often are calling you at the last possible second. I can't tell you how many reporters have called me saying "sorry this is so last minute, but my deadline is in an hour." Remember, the number one way to sell your business is through the media.
Second, nothing is ever "off the record" ... NOTHING. So if you don't want it printed, don't say it. For example, a few years ago a reporter interviewed me for a story he was doing. After the interview was over, we chatted for a few minutes and out of the blue he asked me the following question …
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